Figuring out how to name your Airbnb listing can feel intimidating, as it’s essential to choose something that will help you rank higher in the Airbnb algorithm and garner attention from potential guests. A catchy, memorable listing name is critical for attracting interest in your rental property and becoming a local leader. If you’re asking yourself, “What should I name my Airbnb?” look no further. In this article, we’ve compiled a list of our top tips for choosing the best Airbnb names and ways to help you optimize your bookings.

67 Strategies to Get More Referrals

How To Choose Your Airbnb Tagline: From Catchy to Funny Airbnb Names

Airbnb Listing of Home

Your Airbnb slogans and titles are part of your rental business’s marketing strategy. The titles you choose represent the property you’re advertising, but they also represent your brand and personality, as they will often serve as an introduction to your brand for potential guests. 

Create unique, impressionable titles that capture guests’ attention, and tailor the language you use to represent your brand identity. Consider funny Airbnb names to show personality and define the tone of your brand, or choose titles that evoke a particular feeling. Either way, your titles should give potential guests a clear image of what to expect from your rental property.

Tip #1: Define Your Target Audience

The best Airbnb names cater to a specific audience. Before choosing a title for your Airbnb, consider your typical guest. What features will attract your target audience?

This part of the naming process allows you to leverage features unique to your locale. Consider what may attract visitors to your area and how you can use those features to sweeten the deal on your rental property. Studies show that tourists choose Airbnb more often than hotels, so it’s critical to consider what makes your rental property’s location more appealing than the usual tourist lodging. 

Tip #2: Make the Most of the Character Limit

Airbnb only allows for up to 50 characters for your Airbnb titles. Don’t be afraid to use all 50! Consider the features you can include to make your listing title stand out.

Evaluate what kind of adjectives your competition uses and consider which words might make for a more descriptive title. Remember, your titles should always give potential guests a clear idea of what you’re offering.

Tip #3: Consider Using Abbreviations for Catchy Airbnb Names

Sometimes, the 50-character limit can make creating catchy Airbnb names challenging. Save yourself some space by abbreviating common words and phrases such as:

  • With → w/
  • Bathroom → BA
  • Bedroom → BR
  • Air Conditioning → AC
  • Apartment → APT
  • Downtown → DT

Likewise, you can use emojis—sparingly—to save space. Use relevant emojis to replace single words and create an eye-catching title.

Tip #4: Emphasize the Best Features

Make your rental property stand out by highlighting what specific amenities your property offers guests, such as free parking, Wi-Fi, a swimming pool, or proximity to an exciting location. If you offer discounts or promotions for your listing, include these in the title. Research shows that “urgency words” such as “new,” “free,” and “more” tend to garner considerable attention.

In addition, you can adjust your titles for guests who may visit your property during events specific to your location. As a local leader in your community, you can use your knowledge and connections to pinpoint when guests might have the opportunity to enjoy festivals, parades, and other events taking place in your area.

Formulas for the Best Airbnb Names With Listing Title Examples

Airbnb home

With the above tips in your toolkit, you can start thinking about the best Airbnb names for your rental property. Though you should choose a title tailored to your location and property, certain formulas seem to perform the best in Airbnb’s algorithm. The four most common formulas include:

Formula 1

[Adjective] [Property Type] + [Top Features]

Title Example: Rustic Secluded Cabin w/ Fire Pit + Lakeside View

Formula 1 gives potential guests a concise, clear rundown of what features they can expect to enjoy at your rental property. The title is specific and informative and sets expectations for amenities and location type.

Formula 2

[Adjective] [Property Type] Near [Landmark] – [Distance]

Title Example: Cozy 4 BR Near Olympic National Park – 7 min walk

Formula 2 leverages local landmarks that may attract travelers and highlights the convenience your rental property offers in its proximity to such desirable locations.

Formula 3

[Adjective] [Property Type] Perfect for [Experience Type]

Title Example: Luxury Cottage Perfect for Romantic Getaway

This title type targets members of a specific audience and their needs, setting the tone for the kind of experience your guests desire.

Formula 4

Enjoy [Selling Point] at [Adjective] [Property Type] in/at [Location]

Title Example: Enjoy the Ocean at a Spacious Condo on the Beach

Titles that use Formula 4 also target specific audiences, but rather than offering an experience or mood, they highlight the features of the location. Your selling point should include the best and most exciting part of your rental property to attract the most interest.

Play Around

Using one of these formulas will ensure perfect names for your Airbnb ideas. Feel free to tweak these title formulas as needed to suit your brand better, but always ensure you include the most crucial details to rank well on Airbnb’s search results page and ensure success for your business.

67 Strategies to Get More Referrals

Final Thoughts

Finding the best Airbnb names for your rental properties can feel challenging. However, when you view the title-making process through the lens of digital marketing, you can better understand what key elements you need to pique more potential guests’ interest and increase your booking rate. As with any business strategy, you must define your target audience and determine what you can offer to meet that audience’s needs. 

At Local Leader®, we provide critical data and information to help real estate agents grow their businesses, achieve financial success, and develop meaningful relationships in their communities. Contact us or subscribe to our newsletter to learn more about how we can help you succeed.