In my 20+ years of experience as a realtor, I’ve realized many of my peers focus on sales and client relations. But they neglect their personal brand. Building a personal brand can increase connections and referrals. And social media is a critical part of brand building. It takes time, but with a little bit of consistent effort each week, you can expand your reach.
You can sell and market real estate effectively with a strong social media presence. The first tool you have in real estate social media marketing is the capacity to market on multiple platforms.
There are more than 2 million members on Facebook. If there’s any platform you should spend your time marketing on, it’s this one. Other important platforms include Instagram, Twitter, YouTube, and TikTok.
All of the mentioned social media platforms are visual. When marketing real estate on social media, it’s crucial to show your audience captivating photos and videos to sell your properties. A drab low-resolution photo will just encourage people to scroll past your feed. Remember, it’s all about grabbing attention. Try out some of the tools below to take your social media and real estate game to the next level.
Juicer Social Wall
With so many social media platforms for your viewers to keep track of, it’s in your best interest to use a social wall. A social wall with Juicer allows you to display all of your social media posts on one well-organized feed. Your Twitter, Facebook, and Instagram posts are aggregated on your social wall so visitors can see posts with certain hashtags or accounts.
As agents, you can showcase listings in certain locations or highlight unique services you offer. This is one of the best ways to keep your social media organized, accessible, and relevant.
PosterMyWall
You can create professional jaw-dropping graphics and videos with PosterMyWall. This design tool gives you the ability to make infographics, videos, and templates for creative social media marketing. There are over 145,000 templates to use. And editing tools make it easy for novices to take their social media profiles up a notch.
Pixlr
A high-end photo will ultimately make your real-estate listing look more desirable. 1.8 billion photos are posted per day on social media. So glamorizing your photos will help you stand out from the crowd. Pixlr allows you to revamp a simple photo taken on your phone or camera. You may not need to hire a professional photographer for your listings if you’re willing to learn the basics of this photo editing tool. You can make quick auto edits, add overlays and effects, remove distracting backgrounds, add text, and make plenty of other photo edits with the Pixlr app.
Clearview Social
Your company’s employees and agents care the most about your brand succeeding. This is why 30% of a business’ engagement on LinkedIn comes from employees. Almost 700 million people are on LinkedIn and the majority of users are between the ages of 25 – 34 years old — which also happens to be the age range of the largest group of home buyers. Clearview Social can help you reach valuable LinkedIn users through content shares from your employees.
Clearview Social makes it easy for real estate agencies to have their individual brokers share relevant articles on their own LinkedIn profiles with the PeakTime feature. This allows LinkedIn content to be shared at strategic times during the day in order to reach the largest audience. You can also access analytics to check the impact of posts. And it’s simple to share listings and information about your real estate business with one-click sharing.
Sell Real Estate on Social Media
Now that you have some tools to transform your social media presence, you can market your real estate business to a larger audience. Even when it’s more difficult to market your properties in person due to the pandemic, you still have the ability to sell real estate online. Enhance your media and social marketing tools and you’ll be growing your real estate business in no time.
Disclaimer: This guest article was written by Ricardo Mello. Ricardo is the co-founder and Managing Partner of Manhattan Miami Real Estate. He helps clients all over the globe invest in luxury properties in NYC and Miami. His work has been featured on Inman, Realtor Magazine, and NextAdvisor.
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