Any expert Realtor will use a plethora of different tools that can help their business. One of the most critical pieces is marketing yourself as an expert. In the beginning, it may be hard to make any sales, but with practice and persistence in selling yourself as an expert, you will eventually see more return on investment. 

This blog post gives you some tips on using marketing to grow your real estate business into a successful endeavor that benefits you and your clients.

67 Strategies to Get More Referrals

What is an Expert Realtor

An expert real estate agent is someone with experience, training, and knowledge in the local real estate market. They have a great deal of knowledge about the local real estate market and ways to market themselves to their clients. 

An expert realtor will know their clients’ needs and use this information to promote themselves effectively. An expert realtor uses the marketing strategies that work for them to sell more houses to more people.

7 Tips on How to Successfully Market Yourself as an Expert Realtor

1. Focus on your Sphere of Influence

The real estate industry is vast, and it is hard to stand out from the rest. You can only be an expert if you are working with experts and educating others on how to improve their real estate knowledge. 

To market yourself as an expert, you have to focus on the market only in those areas where you have a niche skill. For example, if you are a specialist in the San Diego area, you should try and market that to people who need the information before deciding and not try to sell them on everything.

2. Start Long Term Marketing

When you first start as an agent, you must understand that your goal is not to make one sale per month. It would help if you focused on building long-term relationships with people who trust you with their home purchase or selling needs and then take it from there. 

By avoiding a lot of marketing right off the bat, you will be able to build a loyal customer base much more accessible.

3. Do Your Research

Marketing yourself as an expert is about educating your audience on what they need and want. Most people are not going to go shopping for real estate with a complete novice. Instead, they will look at that person like they are crazy and eventually find another agent who can better represent their needs. 

So before you start marketing yourself as an expert, you need to learn what those needs and wants are. There are many real estate agents out there who can answer your questions about the industry by researching your area. 

It would help if you also tried to find experts in the field who would be willing to speak or be available for some questions.

4. Be Consistent with Your Marketing

It isn’t straightforward to be consistent in the real estate industry. It would help if you constantly thought of new ideas and new ways of marketing tools that will help you build your business. 

So it is essential to spend a lot of time researching new ways of marketing yourself as an expert and then implementing them into your business plan. At the same time, you should make sure the programs you are using are ones you believe in and will work.

5. Leverage Both Free and Paid Marketing

Nowadays, you will see both free and paid real estate marketing. You will want to use both of these tools if you are looking to grow as an agent. If you do not have the funds to pay for advertisements, it is still essential to put out a good word on the internet. 

You should try and stay consistent with your blogging or website marketing so that people can find you when they are ready to buy or sell a home.

6. Set Goals and Reach Your Goals

Before you can market yourself as an expert, you need to set some goals. What is it that you want to accomplish in your career? They are realistic and can be considered a stepping stone towards eventually finding your niche. Once you have your goals set, make sure you know how to reach those goals. 

They can be anything from making a certain amount of sales in a month or fixing the number of leads per day. Whatever you choose, make sure that you know how to measure your progress and keep on improving as time goes on.

7. Stay Updated with current trends

As a real estate agent, you must stay up to date with the latest real estate trends because they can affect everything from where you market yourself to what kind of homes or properties you will try and list. 

If you are trying to sell luxury homes, it is essential to know the latest trends and what kind of customer is looking for those homes. You can also use these same trends to price your homes correctly when selling them.

67 Strategies to Get More Referrals

5 Roles of An Expert Realtor

A realtor is more than just a real estate agent; advisors, counselors, negotiators, and sometimes even real estate brokers. Realtors play many different roles in the real estate industry, but some of them will be more important than others when it comes to marketing. 

To understand how to market yourself as a Realtor, you need to understand all of the critical roles that a realtor will come into contact with and how you can use those particular roles for growth in your business. They include:

1. Educator: Real Estate Agents are educators above all else. They are there to guide buyers and sellers through this complex process. After all, a deal is only successful if both parties feel like they’re winning.

2. Negotiator: A Realtor’s skills are very much like those of a negotiator in that they must be able to locate the best solution for both parties involved in the transaction.

3. Lender: Anyone who wishes to buy or sell a home must first secure a mortgage. For this reason, Realtors are essentially lending agents, and they understand all the intricacies of the process and any applicable laws.

4. Advisor: The role of the Realtor is often misunderstood as a role that is purely about making sales, but it has a much wider-reaching impact. A Realtor must be wise and experienced enough to guide sellers and buyers through negotiation.

5. Agent: In each transaction, a Realtor is an agent for at least one party. Therefore, they must act with honesty and integrity and the utmost professionalism if their deals are going to go through smoothly.


The way you market yourself as a real estate agent will depend on where you live and the kind of real estate career you are looking for. You need to make sure that your marketing is focused in the right place so that you do not get lost in the flood of agents but rather create a path for yourself. 

Disclaimer: This is a guest post written by Mike Guillen. Mike Guillen is an expert marketing specialist who focuses on helping real estate agents find success. He has worked with some of the top producing agents and teams in the United States.