Real estate marketing is a dynamic and ever-changing field, and in 2023, staying ahead of the game is essential to success. As an agent, there are a few key trends you can follow that will help you close more deals this year.
First of all, understanding local market conditions is key. Whether your area is Santa Monica, New York City, Memphis, or anywhere else – researching seasonal and economic trends can be crucial when it comes to selling homes faster or helping sellers get top bids.
In addition to traditional methods such as direct mail flyers and postcards, technology offers additional benefits that are sure to give your marketing strategy an edge. Social media campaigns, email newsletters, and online advertising can all be used to increase visibility and reach potential buyers quickly and efficiently.
You Need to Use Social Media
Using a home’s natural light to show off some of its best features is one of the most effective ways to attract potential buyers. So, take advantage of a beautiful day and snap lots of quality images that will showcase the property’s features and attract more attention.
In addition to sharing beautiful photos, it’s also essential to use social media platforms such as Instagram to gain traction by building a unique, recognizable brand identity; something that sets you apart from competition. Incorporate humor into your posts or share stories that are inspiring and entertaining – and remember, prospective buyers and sellers can often feel overwhelmed, so breaking down the buying/selling process, and sharing facts and tips in easily-digestible ways is also a great use of your social media presence!
When it comes to staying on top of current real estate marketing trends, consistency and creativity are key. Use these strategies to build a memorable online presence with engaged followers who will share your content, resulting in more business opportunities for you!
Virtual Tours Rock
Virtual Tours can be as simple as taking out your phone, capturing wide-frame images of all the features of the home and, of course, video footage throughout the home explaining the benefits of the property to any prospective buyer.
The long-form content that you create will go on YouTube, whereas the short-form video snippets and images are perfect for platforms like Instagram, TikTok, and Facebook.
Your job is to make the research easier for a buyer, while also showing off the property to the seller. There is no better way to do this than a virtual tour.
Drones Can Show a Lot
Here is another excellent way to use technology to your benefit. Use a drone to give prospective buyers both an idea of how a home looks from above and how the neighborhood also appears. It’s simple to do (and it can be a lot of fun to pilot a drone around!).
But if you’re not after the DIY option, there are service providers in almost every community who you can hire to do this for you. Our recommendation is to interview a couple in your area (creating content for your business) and through this, you’ll start a few new relationships with them and perhaps even get a discounted rate or pro-bono work in return!
Bring Your Agents Into The Picture
If you have charismatic people working for you, show them off! Using videos in the “About Us” section of your website can be an excellent way to incorporate those personalities that will make people want to come to use you and your team for their real estate needs.
People want an agent that they know, like, and trust, so use every dynamic personality that you have to build your brand online.
Content Marketing: One Of The Real Estate Marketing Trends To Focus On
Showcasing homes is a great way to draw people in and get them interested, but it doesn’t end there.
Blogging is one of the best ways to reach more people in the long run and keep your content timeless. Your blog can be filled with useful information that helps individuals find their perfect property. Share helpful tips on the best places to go in your area, what questions to ask real estate agents, or anything else related to buying/selling a home in the area.
When marketing homes, it’s important to remember that you’re providing more than just property listings. Remember: people make decisions about who they do business with based on how well they know, like, and trust you.
This means that your marketing should communicate more than just the features of a house; it should also focus on the local lifestyle. Give potential buyers insight into what living in this area could be like for them by showcasing the culture and atmosphere with posts about the top 5 restaurants nearby, fun weekend activities for kids, or FAQs about the neighborhood. A little bit of background knowledge goes a long way and helps build trust between you as an agent and prospective buyers.
Email is Not Dead
Email is still a key tool for reaching potential buyers and shouldn’t be discounted when it comes to real estate marketing. Crafting interesting and engaging messages can help increase your response rate and get you the success you’re looking for.
To maximize engagement, make sure any emails you send relate specifically to the neighborhoods that you specialize in. Instead of using generic boilerplate text, create content that resonates with people in the area. Think of the type of emails that you would find useful if you were considering moving within a community and start there.
Your Plan for The Year Ahead
As we enter 2023, with a crowded (and unstable!) market, it’s more important than ever to stay on top of modern marketing trends. To stand out from your competition, take a look at what other top performers in the industry are doing and learn how to do it yourself – but with your own unique community spin!
And remember: successful real estate branding isn’t just about marketing a home; it’s also about marketing yourself as well. Focus on both of these areas and you’ll be sure to have great success this year.
Disclaimer: This is a guest post submission, written by Ray Lyon. Ray became a Realtor with an aspiration of being a sales leader in the market. With him, he took all of his experience in sales, negotiating, marketing, design, and educational background to excel in his new career.