A Guide for Real Estate Agents
As a real estate agent, knowing how to network on Instagram can really help your business and marketing strategy. For example, did you know that Instagram has approximately 157 million users in the United States? If you can reach, engage, and communicate with that vast number of potential clients, you can transform Instagram from a simple social media platform into an effective networking tool.
In this post, our team at Local Leader® outlines some expert tips and actionable advice you can use to refine your realtor networking skills and strengthen your Instagram presence. Instagram is a wonderful resource for realtors, and we’ll help you reach the vast audience it provides right at your fingertips.
Build Your Business Network and Real Estate Brand on Instagram With These 7 Expert Tips
Instagram is a great social media platform for realtors to promote, market, and grow their brands. As the social media site is visually-focused, it’s the perfect place to engage with clients via photos, videos, stories, etc. Feel free to check out some examples of the best real estate accounts on Instagram to see how other professionals use the platform to promote their business in this highly competitive industry.
1. Use a Business Account
Are you considering using a personal account to promote your real estate business on Instagram? This is not a wise move. You need to create a business account to get the most out of marketing your brand on Instagram.
First, you’ll be able to access Insights, which provides critical data about your followers, their demographics, engagement stats, etc. You’ll also be able to learn more about the performance of your content, create advertisements, add contact information, and post content from a desktop computer.
Do you already have an established business profile under a personal account? If so, you can convert your personal account into a business account by following the instructions on this Instagram help page.
2. Spend Time Creating Your Bio
If you haven’t already made your Instagram profile, you’ll need to choose a handle, which is how people will identify your page on the platform. Select a handle that’s clear, simple, and concise. Don’t forget to include a professional headshot as your profile picture. If you’re camera shy, use a business logo instead. Next, it’s time to create a bio, which is 150 characters or less. After summarizing your brand’s key objectives and message, include a call to action and a link to your website.
3. Post Engaging, High-Quality Content
As Instagram is entirely visual, it’s vital to post the right content that will attract your target audience, compel them to want to see more, and showcase your brand.
Every photo or video you post should evoke a response, whether it’s fear of missing out (FOMO), trust and credibility, desire to see more of a home/property, or some other emotion. Here is a list of appropriate content types you can use to entice potential buyers:
- Just-listed and upcoming properties
- Just-sold homes
- Open house listings
- Videos introducing you and your team
- Video tours of available properties
- Behind the scenes at open houses
- Neighborhood tour videos
- Real estate tips and industry news
- Infographics about real estate trends
- Reviews and testimonials from clients
- Local events and community happenings
- Company milestones
- Tips for home renovation/decorating
- Aspirational real estate images or videos
4. Share Your Successes
Sharing your successes is an excellent way to promote your real estate brand. After all, people want to work with realtors and agencies that are successful and experienced.
So, don’t be afraid to boast! Stating your successes shows your potential clients and professional connections that you are an achiever. Remember to highlight the reasons why clients should choose your business over another. Be specific about your successes!
5. Engage With Your Community
One of the keys to being a successful real estate agent is building authentic relationships with your business associates and the people in your local community. For example, you must respond promptly to any direct message, post comment, etc., on your Instagram profile. It shows the community that you care about them and that they can expect that same level of care and professionalism if they choose your realty services.
Remember, every person who engages with your profile and content is a potential connection. First impressions are critical, so respond in a timely manner and let your personality shine through. People can tell when you’re being fake or overly sweet, so just be “you.”
6. Use Stories and Reels
Instagram content is time sensitive. Stories only last a day, and feeds turn over very quickly. While that can be challenging for some types of content, it creates the perfect opportunity to promote time-sensitive information such as open houses, current price specials, etc.
Do you have a list of questions that clients frequently ask you? If so, you can take those questions and turn them into shareable content by answering them through a series of Reels. Don’t forget to tell people that if they want to learn more about the topic at hand, they can visit your website.
7. Utilize Locations and Hashtags
Using relevant hashtags and locations are crucial methods to optimize your Instagram posts and improve your networking skills as a real estate agent. In fact, tagging your location and adding hashtags (#HoustonTexas) are the best ways to optimize your content for Instagram searches.
Another good way to reach your target audience is using hashtags followed by the term real estate (#HoustonRealEstate). Don’t forget to add those terms that can help you reach a niche audience, like #itcanbeyours, #keysplease, #Houstoncondos, #lovewhereyoulive, etc.
Use Instagram To Network In Your Real Estate Business
We’ve provided seven great tips about how to network on Instagram to get you started. If you’re struggling with Instagram engagement or managing your social media marketing, we can help. At Local Leader®, it’s our goal to help and educate real estate professionals through tips, advice, and strategies that you can use in your businesses. Sign up for our newsletter for great tips and tricks.