Instagram has become one of the most popular social media platforms, and Instagram ads have consequently become a powerful way for real estate agents to reach potential clients. As with any ad campaign, it’s critical to do some research before spending a lot of time and money. We’ll walk you through the basics of creating effective real estate IG ads so you can make the most of your business resources.
What Are Instagram Ads?
Millions of people use Instagram daily to keep up with friends and interact with local organizations. As a realtor, you can take advantage of this platform by creating advertisements and posting them in various locations. IG ads can help you boost your business in many ways, including the following:
- Targeting specific demographics
- Expanding your customer base
- Connecting with current clients
How To Create Effective Real Estate Instagram Ads
Creating killer real estate ads for Instagram doesn’t happen by accident. The best real estate accounts on Instagram use well-thought-out, data-driven ad campaigns to market their business. Whatever your goals may be, you’ll want a strategy heading into the design process to ensure a worthwhile return on your invested time.
Consider Your Target Audience
One essential part of designing effective Instagram ads involves knowing your target audience. In other words, identify a custom audience based on the pool of people most likely to buy or sell property in your area. Once you know what kind of people they are, you’ll be able to figure out how to best connect with them.
You can narrow down your audience by understanding the implementing the following common categories:
- Age
- Gender
- Location
- Income level
- Interests
- Relationship status
Pay Attention to Ad Placement
It doesn’t just matter what you put on Instagram—it matters where you put it. Placement is a critical part of creating an effective ad campaign. You’ll want to place your advertisements in prominent locations so that the right people will see them at the right time.
When it comes to ad placement, you have several options. Two of the most common places to post them are:
- Stories: Instagram Stories ads are an excellent method for showcasing specific information to a select number of people. The downside is that only your followers can view ads on your IG Story.
- Main feed: You can also place ads on your account’s main feed. This allows everyone to view them like regular Instagram posts, and they don’t disappear after a certain period.
Look at Analytics From Previous Ads
Instagram ads are great, but how can you ensure that the campaigns you create are effective? The answer is analytics. You should always look at your data, no matter what ad campaign you plan to run.
The first step in analyzing real estate Instagram ads is to look at the data from previous ads. For example, if someone created an ad similar to yours—even if they used different targeting and copy—try to research their performance. Tracking other people’s success can help you achieve yours.
You should always see how your ads are performing. Pay attention to things like:
- The message you publicized
- When you posted the ad
- Who viewed or liked the ad
- How people interacted with the ad
Stick To Your Budget
Digital marketers might have different styles and methods, but they all have one thing in common: a strict budget. Budgeting your Instagram ad campaigns sounds unnecessary, but it can save you a lot of issues in the long run. Weekly or even daily budgets can help you stay focused and not waste resources. If you don’t stay within the limits of a budget, your ads can quickly get out of hand and cause mayhem for your bookkeeping and bank account.
How To Use Real Estate Instagram Ads
Now that you have some guidelines for making effective Instagram ads, the question is, how do you use them? You can utilize ads on your real estate Instagram account for many purposes.
Highlighting an Upcoming Event
One of the most popular ways realtors use IG ads is to sound the horn for an upcoming event. You can use the social media platform to promote an open house and garner interest. You can also post ads to create buzz around the grand opening of a new property.
For Instagram ads highlighting open houses, grand openings, and related events, you might want to provide only some of the information upfront. We recommend giving just enough details to entice the viewer and prompt them to act. A call to action could mean contacting you directly or visiting a dedicated landing page.
Increasing Brand Awareness
Are you struggling to get the word out about your real estate agency? Instagram can help! With the right ads and a little know-how, you can reach out to the community and increase brand awareness.
The more you post on Instagram, the more potential clients will see your logo and recognize your business. Posting ads is the next step—they give those viewers a chance to respond and take advantage of discounts, events, insider knowledge, etc. When someone decides to buy or sell a home, they’ll know who to contact.
Demonstrating Your Experience
Instagram ads can help you showcase your experience in the real estate industry. You aren’t the only real estate agent in the area, and you could face fierce competition. By using your IG account strategically, you could stand out from the crowd and influence prospective buyers and sellers.
Here are some examples of things to include in your ad campaigns to demonstrate your experience:
- Education
- Awards
- Credentials
- Successes
- Testimonials
Boost Your Real Estate Business Today
Instagram ads for real estate are a great way to get the word out and attain your business goals, but you’ll want a well-thought-out strategy heading into each campaign. At Local Leader®, we offer the free resources you need and know the most appealing bio ideas for real estate agents. Subscribe to our newsletter to get started today!
