June marks the celebration of Homeownership Month, where agents promote the benefits of homeownership and recommit to creating opportunities for future homeowners. If you haven’t planned to take advantage of sparking interest in homeownership during this time, now is your chance to get started! Agents who have been finding themselves in a bit of a dry spell when it comes to new leads (you’re not alone, given the omnipresent housing shortage) can use these tips to pick things back up.
Building engagement around the topic of homeownership is a great place to start if things have been slow for you as of late. Use both your professional and personal social media accounts to spark interest by posting market updates, past success stories, and daily homeownership facts. While these small things might not feel like they have a significant impact, consistently sharing information on the value of investing in a home will definitely create extra interest.
It might even be in your favor to share the history of Homeownership Month with your followers. This will allow them to get a better understanding of why this time is celebrated in the first place, and help them understand the positive impacts of owning a home.
Though you probably check in with your previous clients often, reaching back out again as summer months approach can’t hurt. The current market is leaving many buyers discouraged, allowing more room for other agents to step in should they be unhappy with their current experience. Try drafting a message to your past clients that offers your expertise to their friends and family who might be house hunting, and use this season of Homeownership Month as your reasoning for reaching back out.
Beyond this, survey old clients by asking them what homeownership means to them on a personal level, and use what they have to share as engaging content for your social media channels/blog.
Create Homeownership Content
Developing marketable and useful content for your readers on the topic of homeownership can be a great way to connect with new leads online. There are probably many potential leads already viewing your channels that have avoided the topic of homeownership because they feel as though they’ll never be able to afford such a change, so why not target them?
Try your hand at creating some content that allows readers to educate themselves on how they can in fact afford to be a homeowner. From a tailored blog post to a personalized infographic, the options are endless. Developing your own step-by-step guide for homebuyers is also a smart way to create content that readers will actually use, and hopefully share on their own platforms. Remember – first-time buyers are often nervous about even trying to enter the market, so positioning yourself as an expert who can help them create a path to homeownership is a great way to introduce yourself to new leads.
Are there resources that you know potential leads might find helpful as they look for the right agent? If there’s a specific website you go to in order to keep up with market news or a blogger who offers great insights on the home-owning process, why not share these resources with your followers? Beyond this, try looking for resources to share that will be helpful for any leads that might be interested in the future, but are struggling too much financially to afford a change. From forbearance options to rent relief information, doing your part to help individuals now can go a long way in the future when you need leads in the months to come.
Be sure to also share the most affordable choices readers have to achieve this goal including where they can apply for homeownership grants and the right information on economical FHA loans. Such resources will truly empower potential leads with the information they need to envision their goals of becoming a homeowner, even if they might be experiencing financial difficulties.
Meet As Many People as You Can this Homeownership Month!
The throughline between all of these tips is simple – use this month to connect with as many people as you can! The more people you meet, educate, and give value to, the more your brand will continue to grow. When people see you as an agent who truly wants to help, not solely for your own gain, they’ll not only want you to be their agent, but they’ll tell their friends about you, too.
To help, we created this guide to show you more ways to meet people, build connections, and generate leads throughout the summer.