Key Real Estate Market Highlights from the Past Week:

  • Existing home sales fell for the 11th consecutive month in December
  • Home sales dropped 36.7% from this time last year
  • Meanwhile, available homes rose 13.8%
  • Mortgage demand jumps 28% as interest rates drop to lowest levels since September
real estate market highlights for January 2023

What this means for real estate professionals

According to the National Bureau of Economic Research (NBER), we have not yet entered a recession. That said, we are certainly experiencing atypical market performance in housing, which is compatible with one. In fact, the NBER is known to lag in making market announcements, during both bear and bull markets.

If you’re a seasoned agent, you know that these real estate market highlights point to trends that are here to stay for a while. More importantly, you know that they mean that you need to adjust your business and marketing strategies accordingly.

Capture The Market Opportunity

As the market experiences a shift, a number of things will become prevalent. Homes will stay on the market for longer periods of time. Homeowners and homebuyers will be slower to make moves. And it will become harder and harder to find qualified leads through sources outside of referrals and personal connections. This is because, now more than ever, trust will be a driving force in people’s decision making.

Here’s the opportunity.

If you can be first to develop a robust prospecting strategy that builds real local connections, you will beat out all the other agents who are still trying to capture leads through ads and inbound marketing tactics.

67 Strategies to Get More Referrals

Try Parkbench Risk Free

Parkbench is a hybrid technology and business coaching solution that is proven to generate quality real estate leads. They’ve helped over 7,000 agents gross more than $1 billion in commissions. And they are on track to their goal: helping 10,000 agents become the Local Leaders® of their community. In fact, their prospecting system is so effective, they’re willing to bet the farm on it. If you sponsor your community on Parkbench right now, they will offer you a 200% money back guarantee

That’s not a typo.

Parkbench guarantees you at least 6 new sales in the next 12 months. If you are not 100% satisfied with their service, they will not only give you your money back, they will double your investment.
Disclaimer: They work with only one agent per neighborhood.

Find out if yours is still available today.

The best way to learn about how Parkbench works is to book your free demo in the link above. However, if you’re more partial to reading, here’s an article that breaks down what they do and how it works.