WordPress is one of the most popular content management systems, especially among non-technical website developers. This open-source website builder is user-friendly, cost-effective, and search engine friendly. WordPress also offers design flexibility and infinite scalability. As a realtor, you can take advantage of WordPress real estate plugins to maximize your website’s functionality and optimize your marketing efforts. In this article, our team at Become a Local Leader® takes an in-depth look at the best property plugins for your real estate website.
What Are Real Estate Plugins for WordPress?
WordPress plugins are pieces of software that you can add to your website to extend its functionality. Many plugins are available, each with a unique function. For example, some plugins can help optimize your website for search engines, while others improve your site security or performance.
WordPress has over 55,000 free plugins, some of which can significantly enhance your real estate website’s performance, functionality, and marketing value.
Free Real Estate Plugins With Premium Versions
The sections below take an in-depth look at the best WordPress real estate plugins, their benefits, and their costs.
WPL Real Estate
WPL Real Estate is a property listing creation plugin that lets you add property details to your website. When creating a property listing with this tool, you can add basic property details, such as the property type, price, and lot area. Other information categories include Features, Appliances, Address Map, and Neighborhood. Under the Image Gallery, the listing agent can add photos, images, or other attachments. You can also provide a meta description and keywords for each listing to rank higher in the search engine results.
WPL Real Estate is free, but you can buy the premium version with a once-off payment.
Draw Attention
Draw Attention is a handy plugin for realtors who want to add interactive property images or floorplans to their websites. With Draw Attention, you can assign elements such as an image, video, audio, or text to a specific area within an image to provide your visitor with more information.
For example, if users want to learn more about a floor plan, they can hover over an image section to view its square footage or photographs. A free version of Draw Attention is available.
WP Amortization Calculator
WP Amortization Calculator is a mortgage calculator app to help your site visitors learn more about loan affordability, repayment amounts, and interest. The calculator design is fully customizable, and you can personalize it to fit your branding.
This plugin is compatible with the Elementor and Visual Composer page builders. WP Amortization Calculator also features a lead capture functionality that lets you build your email list. The user can choose to send a PDF report to their email address.
IMPress Listings
IMPress Listings is one of the best MLS plugins to ensure that the property listings on your website are always up to date. With IMPress Listings, you can import property listings directly from an MLS platform, eliminating the need for manual data entry.
When you import listings, the plugin will retain default values, such as the property type, location, features, and price. However, the app offers various data fields that allow for listing customization.
Estatik
Estatik is another plugin you can use to create or import property listings. You can fully customize your property listings with this plugin, which is compatible with all popular page builders.
Valuable features you get with Estatik include a listing search widget and a property slideshow creator. Your site visitors can also create a property wish list, save their searches, or share listings on social media.
Only the WordPress administrator can create listings with Estatik’s free version. You need to buy the premium version to make this plugin available to administrative staff or other agents.
Essential Real Estate
Essential Real Estate is a full-stack system that you can use to turn your website into a real estate marketplace. In addition to adding your listings, you can provide other agencies with a platform where they can market their properties.
This plugin is ideal if you want to offer subscriptions and create an additional revenue stream. Essential Real Estate offers payment processing with support for Stripe and PayPal.
WP VR
WP VR is a WordPress plugin that lets you add virtual real estate tours to your website. Learning how to use this plugin is easy, and adding it to your website can give you a competitive edge in your service area.
You can create a virtual real estate tour by uploading a panoramic image to your website. Your website visitors can explore this image by moving around and zooming in and out.
Which Real Estate Listing Plugin Is Best?
Various listing plugins are available, and each offers unique benefits and features. When choosing a listing plugin, consider your business requirements carefully.
If you are not a member of a multiple listing service, WPL Real Estate is a viable option. This plugin streamlines the listing creation process and provides optimal customizability. However, if you want to import data from an MLS platform, consider IMPress Listings.
Essential Real Estate is the listing plugin for you if you want to provide other agencies with a listing platform on your website.
Other Useful WordPress Real Estate Plugins
Various other high-value plugins are available to realtors:
- HubSpot: This multifunctional plugin offers free forms, live chat functionality, contact management, and site analytics.
- Yoast SEO: Use Yoast SEO to optimize your blog posts and pages for search engines and increase organic traffic to your website.
- Akismet: This anti-spam plugin monitors comments and contact form submissions for suspicious activity.
- Elementor: With this intuitive and visual builder, you can create engaging and appealing websites without writing code. This builder is also compatible with most listing plugins.
How To Choose the Best WordPress Real Estate Plugins
WordPress real estate plugins can significantly enhance your website’s functionality and help you achieve business growth. Choose plugins that are compatible with your page builder plugin and multiple listing service arrangements.