Getting your name out into the community and attracting new clients can be challenging for anyone, including real estate agents. Many turn to digital platforms and online marketing techniques, such as social media ads, SEO, and automated text messages. However, never underestimate the power of traditional marketing, like good-old marketing flyers for real estate agents.
Let’s explore the basics of marketing flyers with our team at Local Leader®.
Why Are Real Estate Marketing Flyers Important?
In today’s tech-focused world, you may wonder why any business would bother with flyers. But flyers are an effective method of marketing yourself in real estate. If a flyer makes it into the hands of the right people, it becomes an easy way to get your message out.
Digital marketing campaigns have their perks, but they’re often too impersonal. Most people don’t even open an email, read a text, or answer the phone if they don’t recognize the name or number. On the other hand, nothing beats a real-life person handing you a physical piece of paper.
How Can Real Estate Marketing Flyers Benefit Your Business?
Marketing flyers for real estate agents are just like flyers for any other business. They work the same way and offer the same types of benefits. Ultimately, these benefits (which we explore below) lead to generating more revenue.
Attracting Potential New Clients
Real estate marketing flyers help you attract potential new clients by connecting with the community and building your brand. You can meet prospective customers and hand them a flyer during events like the following:
- Open houses
- Viewings
- Appointments
Engaging a Broader Audience
Traditional flyers also help you engage with a broader audience. This is critical as you try to identify your customer base and the kinds of people you want to reach. For example, your audience might be young, married professionals or middle-aged parents with a growing family.
With physical flyers, you can cast a wide net when connecting with your audience. Only one person will see a direct email or text message. However, you can post a flyer in a public space and know that hundreds of people will potentially see it.
Influencing Buyers and Sellers
A well-designed flyer can help potential buyers visualize a home, understand the neighborhood, and trust you as a real estate agent. This will give them more peace of mind and confidence in their purchase.
Flyers often influence potential sellers, too. Selling a home for the first time can be a terrifying prospect. With a high-quality flyer, you can showcase your services, experience, and credentials to build trusting relationships and help the selling process go smoothly.
Tips for Designing the Perfect Real Estate Marketing Flyers
Anyone can design marketing flyers for real estate agents, but to design effective flyers, you need to keep a few helpful tips in mind. Remember: a beautifully crafted flyer could be the difference between growing your business and turning people away.
Keep It Simple
A clean, uncluttered design is key to any great flyer. Use images, colors, and fonts sparingly, as they can overcrowd the design and make it look unprofessional. You should always give plenty of white space to ensure that people can quickly locate and read through the information.
Your marketing flyers reflect your real estate agency. Cluttered, hard-to-follow designs may make you seem disorganized and difficult to work with as an agent. On the flip side, well-designed flyers show professionalism and dedication to your clients.
Use High-quality Images
You want your flyer to look great, but don’t go overboard with the design. If you’re using stock images or photos of a model house, those will not make your flyer look better—they’ll make it look like you’re trying too hard to impress people. The best practice is to hire a professional photographer to take unique, high-resolution pictures.
Add Eye-catching Colors
Don’t be afraid to add some color pop to your marketing flyers. The right combination of colors can make important elements stand out and draw attention to the flyer. When deciding which colors to use, consider adding contrasting colors to keep essential details like phone numbers and addresses from getting overlooked.
The colors should match your brand but also give potential customers the right connotations. You’ll want to research the psychology of colors to ensure you choose the best ones for your flyers. For example:
- Choose green to demonstrate stability and growth.
- Choose red if you want to show excitement or passion.
- Choose blue to show security, calmness, and trust.
Offer Promo Codes and Discounts
Promo codes and discounts are excellent for prompting your clients to act. A promo code is a discount that automatically applies when someone enters a unique code during checkout. Many marketing flyers for real estate agents include these with calls to action like “call now” or “visit our website.”
How many people pick up, read, and stick your flyers to their fridges doesn’t matter. You need them to call the number on the flyer or visit the website listed at the bottom of the page. A discount can incentivize people to act immediately.
Be Creative
Your goal is to create a flyer that stands out from the crowd, increases brand awareness, and generates leads for your real estate agency. However, it may take a while to see any tangible results. In the meantime, feel free to get creative with the design and try new things.
The last thing you want is to fall in love with an ineffective marketing strategy. You should constantly evaluate your flyers to determine what works, what doesn’t, and how you can improve. Don’t feel like you need to strictly follow specific real estate flyer templates to succeed.
Learn More About Marketing Your Real Estate Agency
Designing effective marketing flyers for real estate agents doesn’t have to be complicated. Follow our expert tips and watch out for these common mistakes to avoid in real estate marketing. At Local Leader®, we provide digital resources for free to real estate agents, teams, and brokerages. Sign up for our newsletter today!