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Become a Strong Market Leader in Real Estate

We have been living in an oversaturated real estate market for quite some time. With the economic downturn of COVID-19 and a potential recession looming, it is expected that the market will soon be flooded with homes under foreclosure.

The Problems:

So in a market saturated with homes and agents, and homeowners trying to do it themselves, how can you set yourself apart, find your place in the market and become a market leader in real estate? 

4 Ways to Become a Marketing Real Estate Lead  

  1. Find Your Niche  

Be the first-time home buying expert or have your finger on the pulse of the booming condo market. Become your community’s go-to for rural properties, stand out with your farm expertise or work with a local boutique developer. Your niche market is out there, and a good niche helps to even the playing field. 

  1. Solve Problems in the Industry 

Do your research to determine what your clients are lacking. Once you have that data, strive to solve those problems and don’t be afraid to network with your community to help. 

  1. Add Value  

Offering value-added services or incentives can help you enter an oversaturated real estate market and stand out. This attracts a larger audience and makes customer retention stronger. Sometimes added value is as simple as personalized closing gifts, follow-up thank you notes even when you lose a potential listing to another agent, or a percentage of earnings to organizations and charities that directly benefit your community. 

  1. Stay on Top of Trends 

Real estate trends change all the time. Keep on top of trends such as millennial buying habits or tiny home living to set yourself apart. 

How Can You Stand Out as a Real Estate Agent?

There are platforms that help real estate agents build their own unique platform, like Parkbench. 

Do you want to highlight the great qualities in your community for potential buyers, and establish yourself as a community expert? Check out Parkbench – they give you the website and gather the information about your community – and they only work with one agent per area so it will just be you who builds trust with your target audience.

Stand Out From an Oversaturated Market

Find out how to show off your hyper-local expertise and build lasting relationships with local business leaders and influencers that lead to referrals.

References:

https://www.statista.com/statistics/275156/total-home-sales-in-the-united-states-from-2009/#:~:text=In%202018%2C%20there%20were%205.96,a%20slight%20dip%20in%202014

https://www.homelight.com/blog/how-many-realtors-in-the-us/ https://www.nar.realtor/research-and-statistics/quick-real-estate-statistics

https://www.nar.realtor/research-and-statistics/quick-real-estate-statistics

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