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4 Real Estate Content Ideas That Generates Leads For Your Business

child real etate agent with home

Your real estate business website needs to be discovered organically by prospects in your local area. You, as a real estate professional need to create a steady stream of high-value content pieces that the local residents benefit from. Creating generic content that other agents are often using on their website is not effective these days.

So, the question is: what are some topics that should be included in the content marketing strategy for your real estate business?

We already covered an article on 6 content marketing ideas for your real estate business. Today we are going to dig deep in 4 unique types and how these content strategies will help grow your real estate business

1. Feature Local School Profiles On Your Real Estate Website

The vast majority of prospective homebuyers are families with children. For a 20 year span, one of the most important factors to a parent in the home buying process is the quality of surrounding schools. As a real estate agent, you should create profiles on all of the schools that are in your local area. These profiles are valuable assets to share with current clients but they will also help you locate new prospects.

What should you include in these school profiles?

Creating school profiles is also an opportunity for you to become further involved in your community. While creating the profiles, see if there is any way to help out by volunteering your time. Schools are always looking for successful professionals to chime in on career days.

Photo Credit: SUSI Homes

Here is a quick blueprint of how to generate real estate leads from school-related content:

2. Share Case Studies Of Recent Clients (Just Sold, First Time Buyers)

Did you just sell a home over asking? Did you help a buyer secure a house among stiff competition(multiple-offers)?

Create a PDF case study and share it with your prospects.

Here is a quick funnel to generate leads using your own case study:

3. Interview & Feature Local Business Owners On Your Real Estate Website

This style of content is one of the easiest to capture as local business owners are always searching for additional ways to market their products and services. The reason why an interview with a local entrepreneur is so powerful is that they will share it with their network.

This is an opportunity to not only talk about real estate but also to touch on community points of interest. If you are struggling to come up with conversation points, frame the interview as a learning session.

For example, what could a local mortgage broker teach your audience about investing? Perhaps the partner of a law firm can provide insights on the costs involved with transferring a property.

The business owners in your community have a lot to share. You can be the one to give them a voice.

4. Create Community Overview Videos

As a potential home buyer, it’s difficult to understand what it’s like to live in a neighborhood before moving there. Many real estate agents have created community guides, which are incredibly valuable. However, if you have the ability to make a video, it will be the go-to piece of content.

If you are unsure of what areas and topics to cover in a community overview video, give our article on community guides a quick read. A professional quality video is your best bet, but a self-shot video is sufficient if you don’t have access to quality camera equipment.

When it comes to content, many agents get hung up on trying to make everything perfect. Ten mediocre videos are better than delaying the process of releasing a single professional video.

Tips On Generating Real Estate Leads From Community Videos

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