Even though summer gets all the hype, fall is where it is at. Thanksgiving, cooler temps, back to school and Halloween: the possibilities are endless! You can use all of these fall real estate marketing ideas to help you sell homes this fall.
Fall Real Estate Marketing Ideas Will Show Your Community You Are a Local Leader
Here are some fall real estate marketing ideas that will help you reach out to your community (and sell some homes at the same time!).
- Give Back
Organize a food drive for Thanksgiving. Local charities need all the help they can get this year – it has been a difficult year for many people. Community members are always excited to give back to others and will look to you as a leader for coordinating it. Giving back to your community is more than just a marketing tactic – it makes you a good human being. And for that you will earn respect.
- Set Up Tours to Show Off Your Community
Halloween may look a little different this year. Reach out to some of your past and future clients who have a love of all things orange and black. Sponsor a tour of your community’s best decorated homes and businesses. Not only will you be staying top of mind with past clients, but you will be offering a free event to families. It is also a fun promotion of local businesses – they will love the shout-out!
- Embrace Your Inner Foodie
While events at local restaurants may be difficult right now, use your social media platforms to highlight some of the season’s best flavors. Fall is all about apple and pumpkin-spiced everything. So who better to taste all that goodness than you? Promote your local restaurants and coffee shops by featuring a different one each week. Not only will you get to taste some delightful food, but you will also show your potential clients you are a local community expert. And all those local businesses will be super appreciative of the shout-out. They will be more likely to refer you to others when they see you as a community leader.
- Sponsor a Student
Back to school is on the top of everyone’s mind. And there are many families who are struggling with finances. Spearhead a backpack drive with other real estate agents. Purchase backpacks and school supplies from local businesses and donate them to schools or families in need. Parents will appreciate you taking care of their kids’ basic needs, and businesses will be thankful for the support and exposure.
Fall is the perfect time to stand out in your community.
Download the 7 Ways to Stand Out Your Community checklist for more unique ideas.
Being a real estate business that cares about its community will do the following:
- Keep your pipeline full – past clients will be proud of who they chose to work with and will tell everyone
- Help to keep the community around you strong and vibrant
- Present you as the digital mayor of your neighborhood
- Help you to become the most trusted agent in your area
